A dealer-controlled digital signage experience combining animated Mazda storytelling, local news, weather and real-time promotional updates.
Visit live websiteIn 2012, digital signage was still an emerging retail tool. The dealership needed more than a promotional screen: it needed an experience that made time in the lobby useful, introduced customers to new Mazda technology and gave the sales team a faster way to communicate relevant offers.
We transformed the available product information into animated stories highlighting vehicle features, then combined those stories with local news and weather that customers naturally followed while waiting. A custom publishing feed gave dealership staff direct control, allowing them to update news, match promotions to current stock and send timely offers to the lobby screen without relying on outside support.
The system became both a customer-engagement channel and a practical sales tool. In one documented instance, the dealer recognized an opportunity with a customer waiting in the lobby, published a relevant vehicle offer from the desk and converted that interest into a sale. The content model also gave the dealership an ongoing way to keep promotions aligned with available inventory.
Each workstream can be expanded with detailed objectives, features, deliverables and results as final case-study content becomes available.
Defined a useful content mix for the dealership lobby, balancing product education, customer attention and sales priorities within one screen experience.
Turned basic Mazda information into clear animated sequences that highlighted SKYACTIV features and made technical benefits easier for customers to understand.
Integrated current local news and weather to give waiting customers timely, familiar content and encourage continued attention to the screen.
Built a custom publishing workflow that let dealership staff update news and push inventory-based offers directly from the sales desk.
Animated product stories translated Mazda engineering into clear customer benefits, giving people in the lobby an accessible introduction to the new model.
Local news and weather sat alongside vehicle content, creating a balanced information experience that kept waiting customers interested and informed.
The custom feed allowed dealership staff to respond to available stock and customer opportunities by publishing relevant offers directly to the lobby screen.
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