Disconnected customer touchpoints
Present a highly expressive body of work online without allowing navigation or interface elements to compete with the art.
Zeena Sileem
A portfolio website created for Toronto-based visual artist Zeena Sileem, giving her expressive body of work a focused digital home.
Visit live website(01)Case Study©2026
A digital gallery designed around vivid colour, emotional intensity and Zeena Sileem’s distinctive visual language.
Project
Zeena Sileem
Artist Portfolio Website
- Industry
- Arts & Culture
- The issue
- Present a highly expressive body of work online without allowing navigation or interface elements to compete with the art.
- Our response
- A responsive portfolio with clear content architecture, immersive imagery and restrained typography that lets each collection lead.
- Scope
- Digital strategy, content architecture, UI/UX, web design and development.
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Problem to progress
What needed to change and how we moved it forward.
One connected system
A responsive portfolio with clear content architecture, immersive imagery and restrained typography that lets each collection lead.
A stronger foundation for growth
The work gave Zeena Sileem a clearer, more consistent foundation that can support future growth and ongoing improvement.
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Services delivered
What we did for Zeena Sileem.
Each workstream can be expanded with detailed objectives, features, deliverables and results as final case-study content becomes available.
Digital strategy
Connected business goals to a practical digital roadmap and prioritized customer journey.
Content architecture
Organized information so customers can understand the offer and move through the experience with less friction.
UI/UX
Designed clear interface patterns and user journeys that reduce friction and make the experience easier to use.
Web design and development
Created a responsive, conversion-focused website that connects brand, content and functionality.
Project image 01
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Project image 02
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Project image 03
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Project image 04
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