Aston Martin DB11

An NFC-enabled vertical touchscreen experience designed and programmed for Aston Martin at the 2017 Canadian International AutoShow in Toronto.

A 70-inch interactive touchscreen experience created to make the Aston Martin DB11 launch as refined, responsive and memorable as the car itself.

Project Aston Martin DB11 Interactive Digital Signage

Industry: Automotive
The issue: Create a premium, self-guided experience that could hold attention in a busy international auto show and translate the sophistication of the DB11 into a digital interaction.
Our response: A 70-inch vertical touchscreen with NFC-enabled content, a clear interaction model and a refined interface designed as one cohesive show-floor experience.
Scope: Experience strategy, UI/UX, content design, custom programming and installation coordination.

(02)

Problem to progress

What needed to change and how we moved it forward.

01 / The issue

Disconnected customer touchpoints

Create a premium, self-guided experience that could hold attention in a busy international auto show and translate the sophistication of the DB11 into a digital interaction.

02 / The response

One connected system

A 70-inch vertical touchscreen with NFC-enabled content, a clear interaction model and a refined interface designed as one cohesive show-floor experience.

03 / The outcome

A stronger foundation for growth

The work gave Aston Martin DB11 a clearer, more consistent foundation that can support future growth and ongoing improvement.

(03)

Services delivered

What we did for Aston Martin DB11.

Each workstream can be expanded with detailed objectives, features, deliverables and results as final case-study content becomes available.

01 / Project scope

Experience strategy

Defined how the experience should work across moments, devices and customer needs.

02 / Project scope

UI/UX

Designed clear interface patterns and user journeys that reduce friction and make the experience easier to use.

03 / Project scope

Content design

Turned strategy and product information into clear, engaging customer-facing content.

04 / Project scope

Custom programming and installation coordination

Built the required functionality and coordinated specialist installation around the approved experience.

Aston Martin DB11 project visual 1 — Toronto AutoShow / 2017
The completed 70-inch vertical touchscreen installed for the international automotive show environment.

Aston Martin DB11 project visual 2 — Interactive content system
Content and interface design programmed around intuitive touch navigation and integrated NFC interactions.

Next project Mazda SkyActive

Ready to clarify your next growth opportunity? Book a Discovery Call